The interviews deliver the message, but effective b-roll sells the story. In this episode, we talk about making sure that the cover footage you shoot is more than just pretty motion pictures.
Audiences connect better with first person testimonials than scripted voice overs. Interviewing satisfied customers or clients is a great way to accomplish that connection. On this episode, we talk about how to avoid some of the pitfalls involved in using this technique.
From being read to as children on through watching movies as adults, we are conditioned to being told stories in the traditional three-act structure. On this episode, we discuss how to apply that structure in promotional videos to better hold audience attention.
A single video on your website isn’t as effective as it once was. With so many social media and web platforms that differ between demographic groups, you have to create a series of videos to get the most out of your content and production dollar. In this episode we talk about some ways to create … Read More
With attention spans growing shorter every day, your video content has to have something that holds on to your audience a bit longer. Using proven cinematic production techniques and a strong story might just be the key to that. In this episode we discuss ways to make your promo or commercial look and feel more … Read More
In the past five years, aerial videography has become more affordable, accessible and prevalent in all areas of video content production. In this episode, we discuss when, why and if you can use aerials in your next project.
Welcome to the series! In the first episode, we talk about mindful production. Every video project needs to have a clearly defined message and target audience. Mindful production is essentially referencing those two things before making any production decisions.
Welcome! This is an informational series for businesses, organizations and individuals using video content as part of their marketing and public relations plan. Whether you hire a production company or produce in house, we’ll cover topics that help you make informed decisions with regard to the storytelling elements and production techniques you use. Most importantly, you’ll … Read More
